Marketing manager Eastern Europe

Define and implement the regional marketing strategy.Conduct market research and competitive analysis to inform strategic decisions.Develop annual marketing plans with defined objectives, KPIs, and performance benchmarks.Align marketing efforts with corporate goals and ensure cross-functional coordination.Manage operational marketing activities through lead generation campaigns via various channels.Design and execute multi-channel lead generation campaigns, including digital advertising and email marketing.Monitor and optimize campaign performance using analytics tools.Collaborate with sales teams to ensure lead quality and conversion optimization. Implement tracking mechanisms and dashboards to measure campaign performance.Provide regular reports and insights to management for data-driven decision-making. Ensure alignment between marketing, sales, and product teams for seamless execution.Organize promotional events or digital campaigns to maximize reach.Ensure effective coordination and participation in a cross-cultural international marketing projects. It includes: Brand Positioning: Ensure that this positioning is consistently communicated across all channels.Integrated Marketing Communications: Create a cohesive plan that integrates various marketing channels (social media, email, content marketing, etc.) to deliver a unified message.Engage and Inspire: As a DNA ambassador, he/she has to inspire and engage the assigned marketing project group and the audience..Monitor and Adapt: Continuously monitor the performance of any marketing campaigns and be ready to adapt the strategy based on feedback and changing market conditions.OKR term definition and monitor follow up in alignment with the superior and the marketing group. Functional Minimum of 3 years of experience in a marketing/digital function.Preferably gained in a digital advertiser environment (services, transport, logistics, telecom, etc.) or within a consulting firm specializing in IT/digital.Social Media Marketing experience is a plusBachelor's or Master's Degree in Marketing, Digital Marketing, or related fields.Core CompetenciesCommitment to excellenceAct with integrity and respectStriving for qualityTeam playerCustomer drivenSkillsKnowledge of Microsoft Office Suite, especially ExcelMarketing Data analysis toolsCanvaProject management skillsPersonal QualitiesAutonomyDynamismStrong interpersonal skillsProactive and innovative mindsetProject management skillsAnalytical and synthesis abilities Native Hungarian, Romanian is a plus. Fluent in English Permanent contract and long term job opportunity at a stable international company (35+ years)Immediate startYearly performance bonusCompany phoneLaptopHome office and flexible working hoursMultinational environment