Trade Marketing Manager

You will translate brand strategy into flawless in-market execution across channels — modern trade, wholesale and on-trade — partnering closely with Sales and Brand teams. Own the Trade Marketing calendar: promo planning, channel programs, activations and seasonal peaks from idea to execution Design and deliver promotion mechanics (account specific promotion, onpacks, gifts, in-store sampling), ensuring business logic + shopper relevance Build sell-in / sell-out toolkits: channel stories, pitch decks, sales arguments, activation guidelines, training materials Lead visibility & POSM: briefing, production, rollout, and quality control (displays, secondary placements, standard and taylor-made visibility in on-trade) Drive perfect execution in store/outlet: standards, field communication, compliance follow-up, continuous improvement Manage agencies and suppliers for production and activation delivery (briefs, timelines, costs, quality) Track performance and ROI: post-evaluation, learnings, recommendations; work with NielsenIQ / dunnhumby and internal data Cross-functional coordination with Sales, Supply, Finance and Marketing — so plans are executable, on time, and within budget Support launches & innovations with go-to-market plans, channel readiness, and execution toolkits 3–5+ years of Trade Marketing experience in FMCG (spirits/beer/beverage is a strong plus) Solid understanding of retail and on-trade execution, promotions and shopper logic Proven project management capabilities: you can run multiple workstreams and deliver under pressure Hands-on analytical mindset; confident with NielsenIQ / dunnhumby (or similar) and strong Excel/PowerPoint skills Structured, independent, and results-oriented — with creativity that serves execution (not just decks) Fluent Hungarian and professional English, written and spoken Proactive “can-do” attitude; you take ownership and don’t wait for perfect conditions B category driving license (company car provided) A stable background: As an international FMCG company, we provide a solid foundation and a clear future vision More than just a benefits package, including: Cafeteria benefits Health insurance Extra employee discounts on our favorite brands – because you deserve the experience too! Company car: We also provide a company car to support your daily work and mobility. Continuous development: Professional trainings, courses, and inspiring talks – everything you need to keep improving We believe real team spirit is built in the office, but we offer 2 days of home office per month when you need your own pace A team you’ll truly enjoy being part of: Here, you’ll find not just colleagues, but friends, supporters, and a close-knit community Fun beyond work: team buildings and company parties — good energy is part of our everyday life